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www.8455.com范文|英国的足球产业

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文章导读:本篇www.8455.com范文主要讨论了英国的足球产业。英国足球产业的成功取决于诸如英国社会文化、悠久的足球发展历史、大众深厚的足球情结、职业俱乐部商业化运营等诸多要素。...

  本篇www.8455.com范文主要讨论了英国的足球产业。英国足球产业的成功取决于诸如英国社会文化、悠久的足球发展历史、大众深厚的足球情结、职业俱乐部商业化运营等诸多要素。其中围绕着比赛场地的赛事运营,也是英国足球产业取得成功不可或缺的要素之一。英国职业足球在其发展进程中重视以比赛服务为主体的体育服务产业建设。从服务业的基本特征视角解析,足球比赛的赛事服务包含有形服务与无形服务。

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  www.8455.com范文|英国的足球产业

  Britain is a developed country with the earliest start and the fastest development of sports industry. According to relevant research reports, the output value of the British sports industry accounts for 2% of the GDP, and the growth rate of its added value has exceeded the growth rate of GDP. The world-famous British football industry occupies a pivotal position in the whole British sports industry. Therefore, it is necessary to analyze the successful experience of the development of English football industry, which is of great significance for the development of China's football sports industry. The success of the English football industry depends on many factors, such as the British social culture, the long history of football development, the profound football complex of the public and the commercial operation of professional clubs. One of the essential elements of the success of the English football industry is the operation of events around the playing fields. Therefore, this paper focuses on the analysis of the game site, fans and regional communities and other elements, aiming to provide theoretical reference for the healthy development of China's football industry.
       英国是体育产业起步最早、发展最快的发达国家。据相关研究报告显示,英国体育产业产值占国内生产总值的2%,其增加值增速已超过国内生产总值增速。举世闻名的英国足球产业在整个英国体育产业中占有举足轻重的地位。因此,有必要分析英国足球产业发展的成功经验,这对我国足球体育产业的发展具有重要意义。英国足球产业的成功取决于许多因素,如英国的社会文化、足球发展的悠久历史、公众的深刻足球情结和职业俱乐部的商业运作。英国足球产业成功的一个重要因素是围绕赛场的赛事运作。因此,本文着重分析了比赛场地、球迷和区域社区等要素,旨在为我国足球产业的健康发展提供理论参考。

  British professional football attaches great importance to the construction of sports service industry with match service as the main body in its development process. From the perspective of the basic characteristics of the service industry, football match services include tangible services and intangible services. On the one hand, during the competition, tangible services can be realized through the catering supply between the competitions and the selling of goods in the club shops. On the other hand, the audience's viewing, perception and satisfaction of football matches are not based on the substantive elements, which reflects the intangible characteristics of service. Only after watching the football game, can experience and enjoy the visual shock of superb football skills. Due to the influence of many factors, such as the individual characteristics of athletes, the balance of power between the two sides in terms of skills and tactics, the difference between home and away from home, and the fans, the team is likely to play an unexpected level of skills and tactics, which enhances the richness of intangible services for the audience. Football match services are provided to both the fans and the teams. The development of football match services is based on the premise that a large number of fans buy tickets to watch the matches.
      英国职业足球在发展过程中非常重视以比赛服务为主体的体育服务业建设。从服务业的基本特征来看,足球比赛服务包括有形服务和无形服务。一方面,在比赛过程中,通过比赛间的餐饮供应和俱乐部商店的商品销售,可以实现有形的服务。另一方面,观众对足球比赛的观赏性、感知性和满意度并不是建立在实质性要素的基础上的,这体现了服务的无形性特征。只有看完足球比赛,才能体验和享受视觉冲击下的高超足球技术。由于受运动员个人特点、双方技战术力量平衡、主客场差异、球迷等诸多因素的影响,球队很可能打出出人意料的技战术水平,为观众提供丰富的无形服务。为球迷和球队提供足球比赛服务。足球比赛服务的发展是以大量球迷购票观看比赛为前提的。

  The English clubs not only economic independence, represented by the premier league games per season over taxes an average of 600 million pounds, British football club, and regional communities also provide huge amounts of money for the government support, and to the field of investment in construction and strengthen the management of athletes training work complement each other, enhance contribution to economic benefits for the club and the result. According to the relevant scholars to the premier league club as the object of empirical study, club ideal achievements is closely related to the economic benefit, in the interior of the football field, fans substantive elements of the audience can observe the field service, while those that are difficult to detect, provide considerate service for fans of audience of the system is more important. The football field is nothing but a building, and the service system that can really provide fans and spectators is the product of the "joint production" of fans and fans and professional football clubs, that is, the shocking scene happened in the football field and its memory elements. Only by renting venues to organize and operate the competition, because the service system provided is not complete, it is often difficult to guarantee the good effect of the competition organization and operation.
       英国俱乐部不仅经济独立,以英超联赛为代表,每季平均税收超过6亿英镑,英国足球俱乐部和地区社区也为政府提供巨额资金支持,并对该领域的投资建设与加强对运动员训练工作的管理相辅相成,增强对俱乐部经济效益和效益的贡献。据相关学者以英超俱乐部为实证研究对象,俱乐部理想的成绩与经济效益密切相关,在足球场内部,球迷的实质性要素可以观察到观众的场上服务,而那些难以察觉的,则为球迷提供贴心的服务。观众的粉丝体系更为重要。足球场不过是一座建筑,真正能为球迷和观众提供服务的体系,是球迷和球迷以及职业足球俱乐部“联合生产”的产物,即足球场上发生的惊心动魄的一幕及其记忆元素。只有租用场馆来组织和运营比赛,由于提供的服务体系不完善,往往难以保证比赛组织和运营的良好效果。

  In the commercial and speculative world of British professional football, there are three reasons why clubs have long been happy to invest in match sites. Firstly, almost all the clubs in Britain exist as joint-stock companies, and the public sports venues in the local autonomous bodies can only be rented. In principle, the competition venues belong to the private property of the clubs. Second, the hillsborough tragedy, which shocked Britain and even the world, took place on April 15, 1989. It was a tragedy caused by the pursuit of commercial profits, the old equipment of the competition venue, the insufficient audience seats and the long-term disrepair of the competition venue. The British government recognizes that the venue is not only the venue for football matches, but also the venue where the vast fan base pays admission fees and enthusiastically supports the development of the football service industry. The government is obliged to invest in repairing and improving the construction of competition venues to create an environment where fans and spectators can enjoy football skills safely and comfortably. Third, England's performance at the World Cup in Italy in 1990, the creation of the premier league in 1992 and the rapid growth of pay-television combined to push the premier league explosively to the top. Meanwhile, the English first division clubs are set up separately and run commercially entirely by companies controlled by the clubs, and the British government has responded to the economic demands of professional football stakeholders through "loose management".

  With a growing fan base and growing revenues from merchandise sales and advertising, the venue has become a vital factor in the club's health. Between its inception in 1992 and 2006, the premier league's 92 professional clubs across the country spent 3bn on new and improved venues. Compared with other European leagues, which rent venues from local public groups to organize and operate matches, the organization and operation of the competition venues of various clubs in the premier league has an absolute advantage and an irreplaceable role in the healthy development of football service industry. In addition, in the development of pay-tv is very popular today, football field facilities become the advantage of resources can not be sold.

  In terms of total revenue, the premier league ranks first in ticket revenue, followed by TV rights revenue, sponsorship fee, merchandise sales revenue and advertising revenue. With the premier league's revenues roughly in balance, and premier league clubs owning their own venues, it is vital to tap the potential of fans to participate in football. The premier league maintains a high rate of equipment turnover, so adding or expanding facilities is the most effective way to satisfy a growing fan base. The premier league will sell its live TV broadcast rights and use the proceeds to build facilities for the matches, so as to achieve sustainable development of the matches through the flow of capital. At the same time, the competition venue serves as the background device to foil the TV broadcasting effect, which brings a positive impact on the increase of advertising revenue and the sales of related commodities. Meanwhile, the magnificent competition venue becomes the "floating and moving visual center" in the mind of fans and audiences. Therefore, the construction of the football field has become a key link in the multiple systems including the security guarantee of the football field, the commercial operation of the team, the broadcasting of event marketing, and the service of the football field, driving the sustainable development of the investment and construction of the British football field.

  The premier league and its venues are not managed by the state, which is closely related to the organizational structure and development process of English professional football clubs. In the process of the development of English football professionalism, the football club originally established in the form of any group, in order to seek the separation of ownership and management, eventually developed into the form of a joint stock company. According to the standard of the state holding company, only the state holding company can become a listed company. English professional football clubs mainly sell "corporate governance" management philosophy through listing and issuing stocks, which attracts wide attention from the whole society and investment from ordinary investors. English professional football teams are now organised as football trusts in any form controlled by the state or a privately held company. The stakeholders of a joint stock company are not only shareholders, but also creditors and practitioners.

  The so-called "corporate governance" is the relationship between a company and its shareholders, directors, including its management decision-making level, and the method of its organizational operation. At the heart of the problem is the shareholders, who will form a supporters' trust with the support of scattered minority shareholders as required by the club's own development. Meanwhile, it promotes the organization and standardization of fan culture, improves the collective value identification and overall quality of fans, and develops and prospers football industry culture. According to the statistics of 50% of fans and supporters supporting the same football club for more than 25 years in a row, there is abundant "fan capital" in the vast fan support organizations. As the management decision-making level of professional football clubs, they have gradually come to realize the important role of fans and supporters. At present, 70 supporters trust organizations supported by the British government are united together, playing a huge role in the development of football service industry. The supporters trust, made up of the club's supporters and supporters, has played a huge role in key core issues such as the rebuilding of the club, which is on the brink of bankruptcy, by reaching out to government agencies. Seventy percent of clubs in the premier league already have supporter trusts, and 25 percent of supporter trusts send staff to manage the premier league and its clubs. English professional football clubs believe that fans and supporters are the most important stakeholders. Supporters of English football fans buy the listed shares of their favorite clubs through supporters trust, and indirectly participate in the operation and management of the clubs, so as to improve the management and operation level of the clubs. To attract more fans and supporters to watch and enjoy football matches, in order to expand the income, the club is encouraged to invest in the renovation and expansion of the game field, and at the same time, it can promote the economic, social welfare, cultural and educational progress of the community where the new game field is built. Fans are not only the "enthusiastic supporters" of football clubs, but also the "consumers" who participate in watching and enjoying football matches, and they are also the participants who promote the continuous strengthening of scientific operation and management of football clubs. Therefore, it is of great practical significance to fully explore the relationship between English football match venues and fans, not only in the field of football service industry, but also in the development of China's entire sports industry.


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